Census Toolkit for Small Business Owner

The Census is here, and we want YOU to help us make sure everyone in our city, state, and country is counted. The questions part of the 2020 Census are easy and simple. Your answers are SAFE, SECURE, AND CONFIDENTIAL protected by federal law. They will not be shared in any way that could identify you or your household.

When you fill out your census, you do the following:

  • You help determine the number of seats Texas gets in Congress
  • Help Texas gets its full share for schools, healthcare, roads, and much more
  • Provide vital information to community leaders that influence decisions.

The count contributes to critical data businesses use through the Census Business Builder that owners use to identify where to open a new store and what products and services to offer. It helps allocate funding for various federal business loan programs and provides a foundation for many of the resources offered through the Small Business Administration.

Census day is April 1 . By this date, households received an invitation in the mail. Every household will have the option of responding online, by phone, or by mail.

As a business owner and operator, you can help achieve a complete and accurate 2020 Census by encouraging your employees and customers to complete their census questionnaires early. We can promote the Census in March 2020, when households begin to receive their census materials by mail, using the resources below and can continue to encourage people’s participation through May.

This toolkit provides simple and easy resources for you to promote the census. It includes the following:

  1. Draft sample email that can be forwarded to employees.
  2. Talking points encouraging staff participation for employee staff meetings or gatherings.
  3. Links to social media graphics.
  4. A flyer that can be posted in highly visible areas such as a breakroom, storefront, or near a cash register.

The San Antonio Hispanic Chamber and the San Antonio Chamber are here to help! As trusted organizations with proven track records in our community, we understand the implications not having a complete count have on our community. For additional resources or information, please contact Sophie Torres, Vice President of Policy and Business Advocacy for the San Antonio Hispanic Chamber of Commerce at (210) 225-0462 or or Stephanie Reyes, Vice President of Public Policy for the San Antonio Chamber of Commerce at (210) 229-2162 or

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