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Date(s) - November 23, 2018
10:00 am - 12:00 pm

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North Star Mall


What: “Celebrating Our Hometown Heroes” is the theme of Santa’s Annual Holiday Parade featuring representatives from the United States (U.S.) Air Force, U.S. Navy, U.S. Army, San Antonio Police Department, Bexar County Sheriff’s Office, San Antonio Fire Department, The Salvation Army and Elf Louise.

The public is invited to join Santa and Mrs. Claus for the Christmas Celebration Parade at 10 a.m. on Black Friday, November 23. The parade starts in front of Dillard’s and winds its way through the mall to Santa’s home for the Holidays in front of Macy’s at IT’SUGAR.

Who: Brackenridge High School March Band, under the direction of Alfonso Alvarado
United States Air Force, Army and Navy representatives
San Antonio Firefighters representatives
San Antonio Police Department representatives
Bear-a-me, Build-A-Bear Mascot
The Cookie Man, Great American Cookie Company
Chick-fil-A, “eat mor chikin!” Cow
Android characters, Think Geek
Melinda Lou “Wendy” Morse, Wendy’s Restaurant
Elves, Elf Louise Christmas Project
Salvation Army
Mrs. Claus, and

When: 10 a.m., Friday, November 23

Where: North Star, 7400 San Pedro
The Parade starts at Dillard’s, continues through the mall, concluding in front of Macy’s at IT’SUGAR.

Media Parking Available in loading dock, between Saks Fifth Avenue and The Cheesecake Factory. Please don’t block loading access.
NOTE: The Parade begins at Dillard’s and concludes at Macy’s!

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