TxDOT kicks off “Heads Up, Texas” campaign to lower distracted driving

To help discourage distracted driving, the Texas Department of Transportation (TxDOT) has chosen San Antonio to launch its “Heads Up, Texas” campaign. On Tuesday, a press conference was held at Rivercenter Mall to officially kickoff the campaign, and your San Antonio Chamber of Commerce President & CEO Richard Perez was in attendance to demonstrate our support.

The goal is to inform Texans of the 2017 statewide ban on texting while driving. In 2017, 19 percent of vehicle crashes on Texas roads involved distracted driving. Those 100,687 crashes resulted in 444 deaths and 2,889 serious injuries. In 2018, San Antonio had the highest occurrence of distracted driving resulting in 19,113 accidents. TxDOT has reported progress in reducing distracted driving since the ban was implemented but there is still much work to be done.

TxDOT has partnered with AT&T to educate Texans on statewide law, dangers of distracted driving, and your Chamber is committed to do what we can to help get the word out. The “It Can Wait” campaign was launched by AT&T to provide people with a virtual reality experience of what could happen while driving distracted.

After the virtual reality experience, people are being asked to take the pledge. Both AT&T and TxDOT will continue their educational campaigns by making stops in major Texas cities. To learn more about TxDOT’s “Heads up, Texas” campaign, visit

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