#weheartSAheroes campaign launch

Yesterday, the Chamber, along with several community partners, kicked off #weheartSAheroes, a city-wide celebration to honor and thank essential workers for their dedication, contributions, and sacrifices during the COVID-19 crisis. This social media-focused community display of gratitude and support will continue through July 14.

All San Antonians are encouraged to use their talents and creativity to thank essential workers and show their support online by tagging @weheartSAheroes and using the hashtag #weheartSAheroes.

In addition, we are asking San Antonio residents to further thank our city’s essential workers by keeping them safe and wearing a mask when they are out. As part of the campaign, residents are encouraged to take a picture in their masks and post it on social media using #SAheroeswearmasks.

Community partners include iHeartMedia, NuStar, San Antonio Express News, San Antonio Visitor Alliance, United Way, University Health System, UT Health San Antonio, Valero, Whataburger, and others.

More information on the campaign and a link to a toolkit with ideas to show thanks, social media graphics and posts, and other collateral can be found on our website, by visiting WeheartSAheroes on Facebook or Twitter, or by viewing the campaign toolkit on Dropbox or Google Drive.

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