“Go Purple” in April for the Month of the Military Child

The San Antonio Chamber of Commerce’s Military Affairs Council challenges you to “Go Purple” throughout the Month of April, but specifically on Thursday, April 15Whether in-person or virtual, we encourage you to show your support for our military children by wearing purple, finding a creative purple background for your next Zoom meeting, and lighting up your businesses and homes purple.

The designation of April as the Month of the Military Child was established in 1986 by the former Secretary of Defense, Caspar Weinberger. This act acknowledged the significant role military-affiliated youth play in our communities. Supporting our military families is critical to ensuring they feel like a vital part of our community. Purple is the combined color of all the joint services, so our military impacted-communities, families, and supporters are asked to wear purple during this month to recognize the challenge of being a military child: making frequent moves, living through multiple deployments and separations from their military-serving parent, finding new friends and moving to new schools, oftentimes while being miles apart from extended family and loved ones.

Purple Up USA was created at the beginning of 2020 to celebrate the military child throughout the year and to share information and resources available to support them. Their all-volunteer leadership consists of former service members, educators, counselors, spouses of service members, parents to military children and military children themselves. There are many established organizations and government agencies available to support our military children, as well as area schools who focus on celebrating them during this month. For more details visit or email Liz Lee, President of Purple Up USA, at You can even purchase a Purple Up USA shirt online today at their website.

Additional resources can be found here for you and your organization to show support for military children:

Month of the Military Child toolkit

Background info on Purple Up

Purple Up ideas

Click here to find out more about Texas’ Purple Star School program.

Texas has designated April 15 as “Purple Up” day. Don’t forget to share your purple pride by sending photos to, add the hashtags #purpleupusa or tag on twitter @purpleupusa.

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